Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea company in the United States. Peet's buys the highest quality beans in the world, artisan roasts every bean by hand to order, and delivers all of its coffee quickly for superior freshness no matter where it is sold. Founded in 1966 in Berkeley, Calif. by Alfred Peet, who is widely recognized as the grandfather of specialty coffee in the U.S., Peet's has a rapidly growing, passionate customer following that seeks out Peet's coffees wherever they go.
Peet’s has grown to nearly $300MM in sales. Peet’s is sold in multiple channels: 193+ retail store locations in six states, National Home Delivery Service, select Office Coffee and Food Service programs and is expanding rapidly in Grocery across the U.S. Currently, Peet’s is available in 8,500+ grocery stores across many states.
Overall Function: This position is responsible for executing key processes necessary to support the direct shipment sales channel (club, drug, and mass) at Peet’s Coffee & Tea. The position incumbent owns the design, implementation, and facilitation of internal processes and all aspects of operational-based communication and feedback between Peet’s Coffee & Tea and the company’s direct ship customers. This position reports to the Director, Business and Trade Operations.
This position will work internally with a multi-disciplinary set of cross functional teams, primarily, IT, Finance/Accounting, Marketing, Business Trade Operations, Operations/Production and Logistics, and Sales to allow Peet’s to successfully close the loop from order to cash. This would include managing new customer setup, electronic order processing, order fulfillment and delivery, invoice receipt and finally, payment and reconciliation of trade spending. This position would also provide guidance on forecasting, account feedback, and other areas as relationships with the account develop. This position serves as, both a generator of and a conduit for, the internal flow of information necessary to set-up and manage direct customers on an ongoing basis.
This role is fully scalable to use newly created internal processes and system integration so productivity gains in operations offset new customer additions to the direct business on an ongoing basis.
The position will work very closely with the Director of Direct Sales, in coordinating new direct ship customer on-boarding, communicating and delivering each new customer’s specific needs internally at Peet’s. In addition, the position will serve to provide direction and input to the forecast and budgetary process and ensure customer service satisfaction with all ongoing and future direct ship customers.
This position will sit in on key internal meetings involving product development, forecasting and Business & Trade Operations as well as any other meetings which would involve the Director of Direct Sales. The incumbent will add value by providing their experience of direct sales requirements early in the new item development process as well as being a proxy in all needed decisions for the direct sales business.
This position will provide feedback to the Grocery Leadership Team and sales leadership regarding direct sales operations, planning and forecasting. S/he will report to the Director of Business & Trade Operations.
Key Responsibilities:
Drives the development, improvement and implementation of sales processes, policies and operating procedures in support of the direct channel (club, mass, drug.)
Coordinates the cross-functional work group internally that supports the creation, servicing and fulfillment of direct customers. Demonstrates in-depth understanding of the
customer’s needs, the company’s capabilities and the interactions and dependencies required to achieve mutual goals.
Facilitates work flow pertaining to the set up process and information gathering for all new direct customers including, but not limited to, identification of customer requirements,
EDI testing and validation, ERP integration, financial flow, forecasting, and payment resolution.
Owns the on-going customer service relationship including management and resolution of exceptions, order issues, etc. Serves as the key communication interface with
customers on these issues in coordination with the Director of Direct Sales.
Internal expert at direct customer’s logistics and BOM requirements and interfaces with Peet’s Supply Chain such that product is properly shipped and received by the customer
and is integrated with Peet’s internal requirements.
As a member of Business & Trade Operations, owns the process of defining and implementing tools for the direct channels including price lists, terms and conditions,
promotional item forms, etc.
Key team member on new product/packaging/format development team to represent customer requirements with Marketing and Operations contacts.
Works with the Director of Direct Sales to build sales budgets, quotas and plans.
Expectation of travel to our Alameda roasting and shipping facility to work with operations and logistics as well as audit and implement any direct ship customer requirements.
Will provide input to Business Trade Operations for concrete process documents including direct ship sales terms and conditions, and ongoing needs.
Interfaces regularly and on a project basis with technical, financial and operations staff on potential new system development.
Qualifications:
Bachelor's Degree in Finance, Marketing or a business related field. 5+ years of related experience in field facing, operations/finance and/or customer facing roles.
Previous experience working with the direct channel customers required (club, mass, drug.)
Internal Data Warehouse reporting experience and familiarity.
Working knowledge and experience with EDI systems and processes and the technical elements and processes associated with an ERP system and its various interfaces.
In-depth understanding of internal business processes, systems and operational practices in an organization selling into the direct channels.
Strong leadership, planning, execution, presentation, communication (verbal, written and interpersonal) and multi-tasking skills.
Proactive and entrepreneurial style is a must with a strong ability to work without direct day-to-day management.
Strong analytical capabilities; need to see the 'big picture' while being very detail oriented.
Ability to create strong cross functional relationships, particularly with IT, Accounting/Finance, Marketing, Operations/Logistics, and Sales.
Ability to communicate effectively at all levels of the organization.
Previous experience in sales forecasting and trade spending forecasting and reconciliation.
Capable of building consensus and driving change among multiple organizational levels and varied constituents.
Ability to be a very effective internal advocate of progress and change while working with an externally, customer-focused business.
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