Location: San Francisco (SOMA)
Summary
MarkMonitor seeks a highly experienced marketing professional to drive product marketing strategy and execution for MarkMonitor’s industry leading Brand Protection products. As Director of Product Marketing you’ll play a key role accelerating the adoption of our products in new segments by enabling our marketing communications and sales teams to convincingly promote our products and the value they create for the companies that rely on them.
Though we already count over half of the Fortune 100 companies and the world’s most trafficked Internet sites as customers, together we’ll win more customers to further penetrate global 2k enterprises. It’ll be your discipline, experience, leadership and marketing expertise will help us enter the next phase of growth.
Responsibilities
- Drive and communicate product marketing strategy
- Position, package & price new products, new versions
- Synthesize content including messaging competitive analysis, channel sales tools, demos, collateral, whitepapers, webinars, and other programs for production by marketing communications
- Enable sales, product management, corporate marketing and marketing communications to drive market leadership, awareness and revenue.
- Manage sales training & communications
Qualifications
- 15+ years product marketing experience at an enterprise-focused hosted software or software as a service company
- 7+ years managing marketing teams
- Comprehensive understanding of product marketing methodologies including creating messaging and communications platforms
- Established outbound marketing and field solution sales support track record.
- Proven experience spearheading successful product launches with measurable results.
- Knowledge of enterprise sales process and customer buying behavior for software.
- Recent experience in high growth, technology company as well as large companies with well-established policies and processes preferred
- Keen analytical skills and passion for products, competitors, and market dynamics.
- Excellent and creative written communication and presentation skills.
Attributes
- Results oriented, self-motivated, passion/commitment for company & product
- Pragmatic, analytical, good at prioritization and trade-offs
- Leadership skills and ability to influence peers and counterparts in cross-functional teams
- Self-starter and independent operator with ability to drive both strategy and contribute with individual execution in a startup environment.
- High integrity, trustworthy, stellar communication skills