LeapFrog (NYSE: LF) is a leading designer, developer and marketer of innovative, technology based educational products and related proprietary content. LeapFrog was founded in 1995 on the principle of providing unique learning experiences that fuse pedagogy with proprietary technology to produce engaging, delightful tools that foster a lifelong love of learning. The LeapFrog name is respected and loved by kids, parents and teachers around the world. Based in Emeryville, California, LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, math, music, geography, social studies, and science. In addition, the Company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog’s award-winning consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse™ curriculum programs are currently in 100,000 classrooms across the United States.

Every one of us - teacher and technician, engineer and artist - puts learning first and we know how to put those crucial, creative elements together to make learning fun, engaging and effective. We firmly believe one of our key factors to our success is the quality of our employees. Fun, engaging and effective individuals are welcome to join us as we continue our growth. The pace is fast and exciting with high performance expectations. LeapFrog offers a dynamic setting to help our employees thrive in an inspirational environment just as we do for our youth: over and over again. The desire to learn something new everyday is just what we seek in our employees too.

Position Overview

LeapFrog Enterprises is looking for someone with proven experience and success in growing and leading a CRM and WebLoyalty program. This role offers the chance to be part of LeapFrog’s strategic investment in connected platforms. Scaling of these connected products, rich profiles and online strategies mean this person will be developing direct, personal relationships with 10MM+ customers over the next few years. The Senior Manager of CRM and Web Loyalty will be a critical member of the Marketing team, reporting to the Director of eMarketing.  He/she will manage the strategy and team responsible for managing all aspects of customer engagement, with the ultimate goal of driving revenue from and building loyalty among our existing customer base as well as deploying tactics to increase the customer base. This role requires a person who thrives on balancing strategy, creativity and should be ROI-focused and will be responsible for strategy, segmentation, execution and management. 

Essential Duties & Responsibilities

• Develop actionable customer segmentation and effective contact strategies, while overseeing flawless execution of campaigns.  Must be knowledgeable in all aspects of direct marketing, both email and direct mail.


• Drive a strong test and learn culture balanced with strong prioritization skills to generate key insights


• Drive the appropriate engagement behaviors in addition to achieving revenue goals from our existing customer base.


• Develop customer loyalty programs to encourage repeat purchases and word-of-mouth.


• Promotional strategy, forecasting, execution and optimization in collaboration with marketing colleagues in eCommerce, acquisition and planning.


• CRM infrastructure development, driving business requirements with cross-functional team to ensure team has tools to make smart decisions and deploy effective programs.


• Drive the budget based on results; deliver on time and on budget.


• Lead and motivate a direct and cross-functional team to deliver against goal and drive gap closure when necessary with the appropriate sense of urgency and focus


• Manage P&L via optimization of the revenue value of the connected base

Job Qualifications

• Minimum 5+ years relevant CRM/direct consumer marketing experience


• BA/BS degree in math, finance information systems or related quantitative field; MBA preferred


• Demonstrated leadership experience and results managing high performing teams


• Track record of making an impact on business results


• Ability to succeed in a fast paced, entrepreneurial environment


• Exceptional analytical, organizational and interpersonal skills; intensely curious


• Strong relationship-builder; outstanding verbal and written communication skills


• Keen attention to detail