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Job Title: Senior Marketing Manager $47.72+/hr

Company Name: ATR International
Location: Sunnyvale, CA
Profession: Department Head or Executive

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Job Description:

Senior Marketing Manager $47.72+/hr
Sunnyvale, CA

Duration: 9 months

Requisition Number: ATR54231

Requirements:

The ideal candidate must possess the following qualifications: Bachelors Degree in marketing, advertising or related field. 7-10 years experience with an in-depth knowledge of a wide range of marketing vehicles. Highly proficient in analytics with an understanding of online tracking tools such as Omniture. Excellent project management skills. Impeccable oral presentation and written skills. Proficient in providing solid creative guidance/direction to creative teams. Strong multi-tasking and organizational skills. Strong interpersonal skills and demonstrated ability to communicate effectively with senior management. Must be self-motivated with an ability to take initiative in a challenging, fast-paced environment. Oversee strategic planning activities and implementation of tactical programs. Advanced Skills in MS Office Word, Excel and PowerPoint. Travel requirement (Domestic 5%-10%).

Project Description:

We are currently seeking an experienced, self-driven Senior Marketing Manager for Yahoo! HotJobs. The candidate should have the breadth as well as depth of experience to build and execute comprehensive marketing plans to create leads for the sales team and drive job seeker traffic to Yahoo! HotJobs through the use of various marketing vehicles. Additional responsibilities will include developing tradeshow/event strategies, ad hoc research and analytics requests, messaging and positioning.     Develop, spearhead and execute integration marketing campaigns leveraging Email, PR, Direct Mail, Display Media and SEM to drive leads for Sales and job seeker traffic to the Yahoo! HotJobs site.     Forecast and analyze job seeker traffic to Yahoo! HotJobs in order to ensure that monthly, quarterly and annual business goals are met     Instrument tracking capability for marketing campaigns and track performance of marketing initiatives through ROI measurement and various other analyses to ensure overall marketing goals are met. Provide recommendations for optimization and new opportunities. Meet with appropriate sales and/or marketing representatives to review communications and sales needs and participates as a member of sales/marketing planning teams.     Manage internal creative teams to develop creative to support various marketing initiatives.     Research, negotiate and implement display media and SEM buys.     Assist in creating and holding webinars for prospects and partners.     Develop and coordinate competitive and market research and segmentation activities including focus groups, surveys, and customer interviews.     Identify appropriate conferences, trade shows, and speaking opportunities.


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