Public Relations Manager
Redwood Shores CA, USA (REQ #1013-09)
Job Description

Reporting to the Vice-President of Marketing, this position will drive external communication and market awareness for iPass on a global basis. Working cross-regionally and cross-functionally, this person will evolve iPass' leadership image in enterprise mobility, craft external-facing corporate messaging and support the market launch of new services and corporate initiatives. This role will help position iPass as a thought leader and technically innovative company, and will help strengthen the company's corporate reputation and competitive position in target market segments. The successful candidate will be able to both drive results and drive creative ideas within a fluid and fast paced environment while working collaboratively with a high-energy group of individuals.

Responsibilities

    * Create and execute a proactive PR strategy and international PR plan based on the company's business objectives.
    * Create and maintain corporate messaging: develop key company story lines and positioning that will resonate with the press and analyst community. Ensure consistency of message worldwide.
    * Drive thought leadership and executive elevation programs in line with corporate business strategies and priorities.
    * Leverage established working relationships with top-tier business and trade media and analysts to drive coverage and corporate reputations objectives. Build new relationships where required.
    * Develop and implement PR elements including news announcements, press/analyst presentations, customer success stories, contributed articles, social media vehicles (e.g. podcasts, video) and events.
    * Help build news pipeline and manage news flow in conjunction with PR agencies.
    * Drive program for winning industry awards, favorable product reviews and business/industry accolades.
    * Draft and edit press and other influencer materials as required.
    * Act as a key spokesperson for the company to press and analysts
    * Manage content in Corporate and Press Room sections on iPass web sites.
    * Provide media training and messaging advice to iPass spokespeople.
    * Manager external corporate crisis communications as needed
    * Support Finance team in communications to investors
    * Interface with PR agencies and other marketing function to synchronize PR activities with integrated marketing campaigns.

Job Requirements

Experience:

    * 10+ years of public relations, analyst relations and marketing communications experience
    * 8+ years working with both business and IT media and industry analysts
    * 5+ years in enterprise IT (B2B) marketing, software, software-as-a-service, or service provider experience preferred:
    * 3+ years experience managing PR/AR programs in/for mid-sized (sub $1B revenues) public company;
    * Four year college degree (BS or BA), preferably in communications or marketing-related discipline.

Required Skills:

    * Superior written and oral communications skills;
    * Strong negotiation, influencing and presentation skills
    * Ability to manage up into senior management ranks
    * Highly-organized with excellent attention to details;
    * Demonstrated ability to create compelling corporate positioning; simplify complex concepts and create unique story ideas;
    * Ability to work collaboratively against agreed upon priorities, yet make hard choices/decisions when necessary;
    * Ability to be successful in a dynamic environment under deadline pressure;
    * Solid understanding of the enterprise mobility industry
    * Self-motivated, creative thinker who can work who can deliver results within a resource-constrained environment
    * Ability to maintain a high level of professionalism and grace under pressure